Limbo’s Mobile Advertising Report, First Quarter 2008

Limbo has just released their quarterly mobile advertising report. The report covers the U.S. Market only but reveals some interesting trends with respect to mobile usage. It appears that over 50% of SMS users and mobile web surfers (WAP) are over 35 years old. This represents a complete reversal of previous data trends which indicated that the youth market dominated these forms of mobile media.

To see the detailed report click on the image.

Top 10 Converting Retail Sites (March 2008)

This is a list of the websites who have had the highest conversion rates for the month of March.

1. Office Depot - 20.9% (www.officedepot.com)
2. QVC - 19.0% (www.qvc.com)
3. VistaPrint - 18.3% (www.vistaprint.com)
4. Roamans - 18.1% (www.roamans.com)
5. Lands End - 16.2% (www.landsend.com)
6. eBay - 15.7% (www.ebay.com)
7. 1800flowers.com - 15.5% (www.1800flowers.com)
8. Ebags.com - 15.3% (www.ebags.com)
9. L.L. Bean - 14.6% (www.llbean.com)
10. Pottery Barn Kids - 14.2% (www.potterybarnkids.com)

Japan Setting the Blogging Standard

There are more blog posts in Japanese than any other language, according to Technorati Inc., which tacks over 113 million blogs globally. Last year, Technorati found 37% of all postings were in Japanese - about 1.5 million per day. Postings in English - from Americans, Britons, Austrailians and people in many other countries accounted for 36% of the total.

Japanese tend to view blogs more as exchanges with friends and a personal outlet than as news sources as Americans do, for discussing politics, technology and other issues. Content in Japan tends to be more personal as opposed to media centric.