IBM's Tactics
- Lotus Connections: IBM offers software to its corporate customers that transforms internal and external communications into a social computing format. IBM has used social networking technologies internally since 2003.
- Podcasts: During its first six months of podcasting there were 72,000 downloads.
- Wikis and Blogs: More than 20,000 IBM employees currently use wikis. 2,500 IBM employees publish internal blogs.
- InnovationJam: In 2006 more than 150,000 members of the IBM family participated in an online brainstorming event. Over the course of the two 72-hour sessions, 46,000 ideas were posted online. IBM will invest $100 million in the 10 best ideas.
Sunday, March 25, 2007
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