6 Most Important Steps for your Marketing Plan

I participated in a Webinar today given by Marketing Experiements (www.marketingexperiments.com). The topic of the webinar was 2008 Internet Marketing Strategy: Are You Prepared? They had some interesting recommendations for Marketers to implement in their 2008 marketing plans:

1. Implement truly reliable metrics
Ask yourself

• Can you track all of the right information, at the right levels?
• Can you perform timely and valid optimization tests?

2. Improve your capacity to test
Ensure you have

• Necessary tools
• Talent
• Resources

3. Reorder your marketing priorities

• FIRST, Focus on optimizing your Product
• THEN, Optimize the communication of your value proposition
• FINALLY, Drive as much profitable traffic as possible to your optimized site

4. Conduct a thorough competitive analysis

• Assess your current competitive situation
• Use this information to critically evaluate your value proposition

5. Explore and test new media

• Blogs
• Mobile marketing
• Social media

6. Revolutionize the way you communicate