Wednesday, August 13, 2008

eMarketer Lowers 2008 Online Ad Spending Forecast

Today, eMarketer lowered its forecast for 2008 Online Ad Spending from $25.9 (USD) to $24.9 (USD). They attribute the lowered estimates to the economy and changing Ad Spending habits. It is noted that the lowered estimates still represent an increase of 17.4% increase over 2007.