Wednesday, April 23, 2008

Japan Setting the Blogging Standard

There are more blog posts in Japanese than any other language, according to Technorati Inc., which tacks over 113 million blogs globally. Last year, Technorati found 37% of all postings were in Japanese - about 1.5 million per day. Postings in English - from Americans, Britons, Austrailians and people in many other countries accounted for 36% of the total.

Japanese tend to view blogs more as exchanges with friends and a personal outlet than as news sources as Americans do, for discussing politics, technology and other issues. Content in Japan tends to be more personal as opposed to media centric.

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